Open for SOBA Alumni

SOBA Biz Club is a business group exclusively for Star Outstanding Business Awards (SOBA) current partners, past participants and winners from 2010 - 2024. Beyond being an awards programme, Star […]

Submission

Submission is open from 5 June - 10 November 2025. Download the submission kit for eligibility requirements and guidelines.

SOBA Submission Clinics

Submitting your company for SOBA 2025? Join our SOBA 2025 Submission Clinics and get step-by-step guidance on the entire submission process to ensure a smooth, hassle-free experience. Through these virtual […]

SOBA LAB PJ

Menara Star Petaling Jaya

SOBA LABs (Learn. Aspire. Build.) are a series of educational seminars that provide valuable business insights to participants. Attendees have the opportunity to build their skills and knowledge to grow […]

SOBA LAB Penang

SOBA LABs (Learn. Aspire. Build.) are a series of educational seminars that provide valuable business insights to participants. Attendees have the opportunity to build their skills and knowledge to grow […]

SOBA Elevate

SOBA Elevate is an exclusive forum for Malaysian business leaders to elevate their companies beyond current limits — optimising operations, overcoming challenges, and scaling regionally and globally. Through insights from […]

Judging Round 1 (Virtual)

First round of judging will be from 26 - 28 November. The Top of the Class Awards (“TOTC”) and Outstanding Achievement Awards (except the SOBA Mikro Recognition Award) for each […]

Best in Customer Service Public Voting

For the “Best in Customer Service” awards, the panel of judges will shortlist the top 5 companies for public voting purposes. The public can vote for their preferred customer services […]

Judging Round 2 (Virtual)

Shortlisted finalists will be invited to present virtually before the panel of judges in English / BM Language.

Judging Round 3 (Physical)

            Shortlisted participants will be invited to Menara Star to present physically before the panel of judges in English / BM Language. Shortlisted participants will […]

SOBA Prestige

Attendees can expect an insightful fireside chat delving into critical topics focusing on ensuring business continuity and effective scaling. Esteemed industry leaders and experts will convene to share insights, strategies, […]

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