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15 Years of Breaking Horizons
For a decade and a half, the Star Outstanding Business Awards (SOBA) have been a beacon of homegrown excellence.
From breaking boundaries with impeccable service to breaking new ground with innovative solutions, SOBA has inspired thousands of SMEs to push their limits and grow their contributions to our nation.
Celebrate our 15th anniversary – join our journey to empower Malaysia’s business community in an ever-evolving economic landscape.
Join the Ranks of the Nation's Top Businesses
Testimonials
"I’m truly honored to receive the SOBA Elite Entrepreneur of the Year Award. This recognition reflects the passion and dedication of my incredible team. It inspires us to continue pushing boundaries, driving innovation, and delivering value. Thank you, SOBA, for this prestigious honor."
Allen LeeChief Executive Officer, PEOPLElogy Development Sdn. Bhd 
"Winning the SOBA award was such a great honour. It showcases the work we have done, reminds us of our big picture plans, who we are, where we are going and serves as a constant reminder that good work will receive its due recognition. It is truly fulfilling being an award winner!"
Datuk Dylan Chui Saig HergFounder & Managing Director, Delux Structural Works Sdn Bhd 
"Since our first encounter with SOBA in 2018, Empire Sushi was empowered with the momentum to grow. We use SOBA's standard of outstanding businesses as a benchmark to strengthen every aspect of our company from marketing, branding, human resource, retail to customer service, and our persistence to continue innovating. "Joy begins with the right attitude" We are grateful for the recognition and will strive to do better and return stronger each year."
Nicole LimChief Executive Officer, Empire Sushi Sdn Bhd 
"SOBA is one of the most prestigious business awards, with a number of outstanding industry experts on its panel of judges. It is an honour to be an award winner and I strongly encourage you to participate as this will elevate your company to a higher level and gain greater recognition by industry peers."
Datuk Dr Ameen Shaik Bin Sehu MohamadMedical Director & Founder, Poliklinik Shaik Sdn Bhd 
December 11, 2024
The second Star Outstanding Business Awards (SOBA) 2024 judging session concluded on Dec 9, with the judges determining the awards that rightfully suit the selected participants from the first round,
November 2, 2024
To encourage those deciding to enter the Star Outstanding Business Awards (SOBA) 2024 that they can excel in their submissions, organiser Star Media Group (SMG) has prepared a special event
