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15 Years of Breaking Horizons
For a decade and a half, the Star Outstanding Business Awards (SOBA) have been a beacon of homegrown excellence.
From breaking boundaries with impeccable service to breaking new ground with innovative solutions, SOBA has inspired thousands of SMEs to push their limits and grow their contributions to our nation.
Celebrate our 15th anniversary – join our journey to empower Malaysia’s business community in an ever-evolving economic landscape.
Join the Ranks of the Nation's Top Businesses
Testimonials
"SOBA is one of the most prestigious business awards, with a number of outstanding industry experts on its panel of judges. It is an honour to be an award winner and I strongly encourage you to participate as this will elevate your company to a higher level and gain greater recognition by industry peers."
Datuk Dr Ameen Shaik Bin Sehu MohamadMedical Director & Founder, Poliklinik Shaik Sdn Bhd 
"I’m truly honored to receive the SOBA Elite Entrepreneur of the Year Award. This recognition reflects the passion and dedication of my incredible team. It inspires us to continue pushing boundaries, driving innovation, and delivering value. Thank you, SOBA, for this prestigious honor."
Allen LeeChief Executive Officer, PEOPLElogy Development Sdn. Bhd 
"Winning the SOBA award was such a great honour. It showcases the work we have done, reminds us of our big picture plans, who we are, where we are going and serves as a constant reminder that good work will receive its due recognition. It is truly fulfilling being an award winner!"
Datuk Dylan Chui Saig HergFounder & Managing Director, Delux Structural Works Sdn Bhd 
"Since our first encounter with SOBA in 2018, Empire Sushi was empowered with the momentum to grow. We use SOBA's standard of outstanding businesses as a benchmark to strengthen every aspect of our company from marketing, branding, human resource, retail to customer service, and our persistence to continue innovating. "Joy begins with the right attitude" We are grateful for the recognition and will strive to do better and return stronger each year."
Nicole LimChief Executive Officer, Empire Sushi Sdn Bhd 
"SOBA is one of the most prestigious business awards, with a number of outstanding industry experts on its panel of judges. It is an honour to be an award winner and I strongly encourage you to participate as this will elevate your company to a higher level and gain greater recognition by industry peers."
Datuk Dr Ameen Shaik Bin Sehu MohamadMedical Director & Founder, Poliklinik Shaik Sdn Bhd
"I’m truly honored to receive the SOBA Elite Entrepreneur of the Year Award. This recognition reflects the passion and dedication of my incredible team. It inspires us to continue pushing boundaries, driving innovation, and delivering value. Thank you, SOBA, for this prestigious honor."
Allen LeeChief Executive Officer, PEOPLElogy Development Sdn. Bhd
March 5, 2025
It was a gala night of cheer and celebration as the winners were announced for the Star Outstanding Business Awards (SOBA) 2024.
February 27, 2025
PETALING JAYA: The Star Outstanding Business Awards (SOBA) marked its 15th year with its latest award ceremony, shining a spotlight on 99 outstanding businesses which have redefined success in their
