Powering Tomorrow:
Driving Sustainable Growth
Elevate Your Success To The National Stage
Your success deserves to be recognised on a national stage. More than an award, The Star Outstanding Business Awards (SOBA) is a mark of distinction — a symbol of credibility, leadership, and enduring impact.
Where ambition meets recognition, we honour those who are not only succeeding today, but building tomorrow.
Join the Ranks of Malaysia’s Elite Businesses
The Star Outstanding Business Awards (SOBA) celebrates businesses that lead with vision — driving sustainable growth, embracing innovation, and building long-term resilience.
SOBA recognises enterprises that go beyond profitability, setting benchmarks in sustainability, strategy, and impact across Malaysia’s evolving economic landscape.
GAIN RECOGNITION FOR YOUR ACHIEVEMENTS
Elevate your businesses’ reputation with the prestigious awards.
WIDER EXPOSURE AND CREDIBILITY
Becoming a winner at SOBA can open doors to new customers and partnership opportunities.
NETWORK WITH INDUSTRY LEADERS
SOBA provides a platform to connect with other successful businesses and industry leaders.
Testimonials
"I’m truly honored to receive the SOBA Elite Entrepreneur of the Year Award. This recognition reflects the passion and dedication of my incredible team. It inspires us to continue pushing boundaries, driving innovation, and delivering value. Thank you, SOBA, for this prestigious honor."
Allen LeeChief Executive Officer, PEOPLElogy Development Sdn. Bhd. 
"Winning the SOBA award was such a great honour. It showcases the work we have done, reminds us of our big picture plans, who we are, where we are going and serves as a constant reminder that good work will receive its due recognition. It is truly fulfilling being an award winner!"
Datuk Dylan Chui Saig HergFounder & Managing Director, Delux Structural Works Sdn Bhd 
"Since our first encounter with SOBA in 2018, Empire Sushi was empowered with the momentum to grow. We use SOBA's standard of outstanding businesses as a benchmark to strengthen every aspect of our company from marketing, branding, human resource, retail to customer service, and our persistence to continue innovating. 'Joy begins with the right attitude.' We are grateful for the recognition and will strive to do better and return stronger each year."
Nicole LimChief Executive Officer, Empire Sushi Sdn Bhd 
"SOBA is one of the most prestigious business awards, with a number of outstanding industry experts on its panel of judges. It is an honour to be an award winner and I strongly encourage you to participate as this will elevate your company to a higher level and gain greater recognition by industry peers."
Datuk Dr Ameen Shaik Bin Sehu MohamadMedical Director & Founder, Poliklinik Shaik Sdn Bhd 
"Since 2021, KANIKA's journey with SOBA has been one of growth and gratitude. Winning Best in Halal Product & Service and Female Entrepreneur of the Year has validated our commitment to excellence. SOBA's credibility has boosted our brand, inspired our team, and opened new doors. I'm grateful to our team and Chairman, Mr. Philip Goey. Thank you, SOBA, for inspiring us to reach higher."
Vinnie AngChief Executive Officer, KANIKA Malaysia Sdn Bhd 
"SOBA is one of the most respected awards in the country—one that money can’t buy. Competing with the best through three rigorous rounds of assessment, interviews, and presentations gives SMEs the chance to innovate and benchmark for long-term growth. Thank you, SOBA, judges, and The Star Media Group for recognising WYNKIDS as the biggest winner of 2024. This is just the beginning."
Elwin GohFounder & Chief Executive Officer, WYNKIDS Education Group 
"I’m truly honored to receive the SOBA Elite Entrepreneur of the Year Award. This recognition reflects the passion and dedication of my incredible team. It inspires us to continue pushing boundaries, driving innovation, and delivering value. Thank you, SOBA, for this prestigious honor."
Allen LeeChief Executive Officer, PEOPLElogy Development Sdn. Bhd.
"Winning the SOBA award was such a great honour. It showcases the work we have done, reminds us of our big picture plans, who we are, where we are going and serves as a constant reminder that good work will receive its due recognition. It is truly fulfilling being an award winner!"
Datuk Dylan Chui Saig HergFounder & Managing Director, Delux Structural Works Sdn Bhd
"Since our first encounter with SOBA in 2018, Empire Sushi was empowered with the momentum to grow. We use SOBA's standard of outstanding businesses as a benchmark to strengthen every aspect of our company from marketing, branding, human resource, retail to customer service, and our persistence to continue innovating. "Joy begins with the right attitude" We are grateful for the recognition and will strive to do better and return stronger each year."
Nicole LimChief Executive Officer, Empire Sushi Sdn Bhd
"SOBA is one of the most prestigious business awards, with a number of outstanding industry experts on its panel of judges. It is an honour to be an award winner and I strongly encourage you to participate as this will elevate your company to a higher level and gain greater recognition by industry peers."
Datuk Dr Ameen Shaik Bin Sehu MohamadMedical Director & Founder, Poliklinik Shaik Sdn Bhd
"Since 2021, KANIKA's journey with SOBA has been one of growth and gratitude. Winning Best in Halal Product & Service and Female Entrepreneur of the Year has validated our commitment to excellence. SOBA's credibility has boosted our brand, inspired our team, and opened new doors. I'm grateful to our team and Chairman, Mr. Philip Goey. Thank you, SOBA, for inspiring us to reach higher."
Vinnie AngChief Executive Officer, KANIKA Malaysia Sdn Bhd
"SOBA is one of the most respected awards in the country—one that money can’t buy. Competing with the best through three rigorous rounds of assessment, interviews, and presentations gives SMEs the chance to innovate and benchmark for long-term growth. Thank you, SOBA, judges, and The Star Media Group for recognising WYNKIDS as the biggest winner of 2024. This is just the beginning."
Elwin GohFounder & Chief Executive Officer, WYNKIDS Education Group
