Star Outstanding Business Awards

About The Awards

The Star Outstanding Business Awards (SOBA) is an annual event that recognises non-listed Malaysian businesses for their contributions to the economy. Businesses are evaluated based on their operational procedures, adaptability, profitability and environmental impact.

The awards are presented in two categories: businesses with a sales turnover of up to RM25 million and businesses with a sales turnover of over RM25 million. This approach recognises both upcoming startups and established businesses — evaluating their achievements on a level playing field.

Many past SOBA winners have gone on to list on the Malaysian stock exchange. Besides encouraging local businesses to promote Malaysian products and services to the world, SOBA inspires homegrown businesses to excel beyond their established standards and contribute to a better Malaysia for all.

Key Objectives

Acknowledge exceptional contributions to the economy

Encourage local development and growth

Inspire businesses to reach greater heights

Highlight businesses that aid community growth

Showcase local businesses on the global stage

New Possibilities

As we embark on a new year, SOBA 2023 aims to foster a collaborative environment where businesses can seize emerging opportunities to explore innovative solutions, share insights and create meaningful connections in today’s dynamic economy. Together, we can pave the way for a brighter future, one that leaves a lasting impact for not only the current generation but also for generations to come.

Join us as we embark on this exciting journey to shape the future together.

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