Star Outstanding Business Awards

About The Awards

The Star Outstanding Business Awards (SOBA) is an annual event that recognises non-listed Malaysian businesses for their contributions to the economy. Businesses are evaluated based on their operational procedures, adaptability, profitability and environmental impact.

The awards are presented in two categories: businesses with a sales turnover of below RM25 million and businesses with a sales turnover of RM25 million & above. This approach recognises both upcoming startups and established businesses — evaluating their achievements on a level playing field.

Many past SOBA winners have gone on to list on the Malaysian stock exchange. Besides encouraging local businesses to promote Malaysian products and services to the world, SOBA inspires homegrown businesses to excel beyond their established standards and contribute to a better Malaysia for all.

Key Objectives

Acknowledge exceptional contributions to the economy

Encourage local development and growth

Inspire businesses to reach greater heights

Highlight businesses that aid community growth

Showcase local businesses on the global stage

Breaking Horizons

The theme for SOBA’s 15th year, “Breaking Horizons” highlights our dedication to helping SMEs grow and elevate their business. By breaking through traditional boundaries and exploring new opportunities, we aim to showcase the remarkable achievement and potential of our local enterprises in an ever-evolving economic landscape.

Join us as we embark on this exciting journey to shape the future together.