Submission
Submission is open from 4 June 2026 - 15 October 2026. Download the submission kit for eligibility requirements and guidelines.
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SOBA Submission Clinics
Submitting your company for SOBA? Join our SOBA Submission Clinics and get step-by-step guidance on the entire submission process to ensure a smooth, hassle-free experience. Through these virtual clinics, participants […]
SOBA Next-Wave 2 – The Technology Advantage
SOBA Next-Wave is an exclusive half-day masterclass designed to help startups and growing SMEs build the skills needed to accelerate their business growth and become award-ready. Led by SOBA judges […]
SOBA Connect Penang
At SOBA Connect, attendees will have the opportunity to receive valuable insights from sponsors and strategic partners, along with on-ground networking opportunities with accomplished business leaders.
SOBA Next-Wave 3 – The Business Advantage
SOBA Next-Wave is an exclusive half-day masterclass designed to help startups and growing SMEs build the skills needed to accelerate their business growth and become award-ready. Led by SOBA judges […]
Judging Round 1 (Virtual)
First round of judging will be from 16 - 22 November 2026. The Top of the Class Awards (“TOTC”) and Outstanding Achievement Awards (except the SOBA Mikro Recognition Award) for […]
Judging Round 2 (Virtual)
Shortlisted finalists will be invited to present virtually before the panel of judges in English.
Best in Customer Service Public Voting
For the “Best in Customer Service” awards, the panel of judges will shortlist the top 5 companies for public voting purposes. The public can vote for their preferred customer services […]
Judging Round 3 (Physical)
Shortlisted participants will be invited to Menara Star to present physically before the panel of judges in English. Shortlisted participants will be re-assessed by the panel of selected judges during […]
