Open for SOBA Alumni
SOBA Biz Club is a business group exclusively for Star Outstanding Business Awards (SOBA) current partners, past participants and winners from 2010 - 2024. Beyond being an awards programme, Star […]
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Submission
Submission is open from 5 June - 10 November 2025. Download the submission kit for eligibility requirements and guidelines.
SOBA Council Roundtable
Menara Star Petaling Jaya
SOBA Submission Clinics
Submitting your company for SOBA 2025? Join our SOBA 2025 Submission Clinics and get step-by-step guidance on the entire submission process to ensure a smooth, hassle-free experience. Through these virtual […]
SOBA LAB PJ
Menara Star Petaling JayaSOBA LABs (Learn. Aspire. Build.) are a series of educational seminars that provide valuable business insights to participants. Attendees have the opportunity to build their skills and knowledge to grow […]
SOBA LAB Penang
SOBA LABs (Learn. Aspire. Build.) are a series of educational seminars that provide valuable business insights to participants. Attendees have the opportunity to build their skills and knowledge to grow […]
SOBA Elevate
SOBA Elevate is an exclusive forum for Malaysian business leaders to elevate their companies beyond current limits — optimising operations, overcoming challenges, and scaling regionally and globally. Through insights from […]
Judging Round 1 (Virtual)
First round of judging will be from 26 - 28 November. The Top of the Class Awards (“TOTC”) and Outstanding Achievement Awards (except the SOBA Mikro Recognition Award) for each […]
Best in Customer Service Public Voting
For the “Best in Customer Service” awards, the panel of judges will shortlist the top 5 companies for public voting purposes. The public can vote for their preferred customer services […]
Judging Round 2 (Virtual)
Shortlisted finalists will be invited to present virtually before the panel of judges in English / BM Language.
Judging Round 3 (Physical)
Shortlisted participants will be invited to Menara Star to present physically before the panel of judges in English / BM Language. Shortlisted participants will […]
