Submission is open from 4 June 2026 - 15 October 2026. Download the submission kit for eligibility requirements and guidelines.

At SOBA Connect, attendees will have the opportunity to receive valuable insights from sponsors and strategic partners, along with on-ground networking opportunities with accomplished business leaders.

SOBA Elevate is an exclusive forum for Malaysian business leaders to elevate their companies beyond current limits — optimising operations, overcoming challenges, and scaling regionally and globally. Through insights from industry experts and peers, as well as the exchange of ideas and best practices, participants gain the tools and connections needed to elevate growth and […]

SOBA Next-Wave is an exclusive half-day masterclass designed to help startups and growing SMEs build the skills needed to accelerate their business growth and become award-ready. Led by SOBA judges and SOBA Winners, each session offers practical insights on branding, pitching, storytelling, and SOBA submission writing. With limited seats, participants will benefit from an intimate […]

SOBA Next-Wave is an exclusive half-day masterclass designed to help startups and growing SMEs build the skills needed to accelerate their business growth and become award-ready. Led by SOBA judges and SOBA Winners, each session offers practical insights on branding, pitching, storytelling, and SOBA submission writing. With limited seats, participants will benefit from an intimate […]

At SOBA Connect, attendees will have the opportunity to receive valuable insights from sponsors and strategic partners, along with on-ground networking opportunities with accomplished business leaders.

SOBA Next-Wave is an exclusive half-day masterclass designed to help startups and growing SMEs build the skills needed to accelerate their business growth and become award-ready. Led by SOBA judges and SOBA Winners, each session offers practical insights on branding, pitching, storytelling, and SOBA submission writing. With limited seats, participants will benefit from an intimate […]

First round of judging will be from 16 - 22 November 2026. The Top of the Class Awards (“TOTC”) and Outstanding Achievement Awards (except the SOBA Mikro Recognition Award) for each tier will be reviewed by several panels of judges concurrently. TOTC finalists will be invited to present virtually before the panel of judges in […]

Shortlisted finalists will be invited to present virtually before the panel of judges in English.

For the “Best in Customer Service” awards, the panel of judges will shortlist the top 5 companies for public voting purposes. The public can vote for their preferred customer services provider via www.soba.com.my.