Submission
Submission is open from 5 June - 10 November 2025. Download the submission kit for eligibility requirements and guidelines.
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SOBA Council Roundtable
Menara Star Petaling Jaya
SOBA Submission Clinics
Submitting your company for SOBA 2025? Join our SOBA 2025 Submission Clinics and get step-by-step guidance on the entire submission process to ensure a smooth, hassle-free experience. Through these virtual clinics, participants will gain a clear understanding of the criteria, requirements, and best practices—maximizing their chances of recognition and success in SOBA 2025. Register here […]
SOBA LAB PJ
Menara Star Petaling JayaSOBA LABs (Learn. Aspire. Build.) are a series of educational seminars that provide valuable business insights to participants. Attendees have the opportunity to build their skills and knowledge to grow their businesses.
SOBA LAB Penang
SOBA LABs (Learn. Aspire. Build.) are a series of educational seminars that provide valuable business insights to participants. Attendees have the opportunity to build their skills and knowledge to grow their businesses.
SOBA Elevate
SOBA Elevate is an exclusive forum for Malaysian business leaders to elevate their companies beyond current limits — optimising operations, overcoming challenges, and scaling regionally and globally. Through insights from industry experts and peers, as well as the exchange of ideas and best practices, participants gain the tools and connections needed to elevate growth and […]
Judging Round 1 (Virtual)
First round of judging will be from 26 - 28 November. The Top of the Class Awards (“TOTC”) and Outstanding Achievement Awards (except the SOBA Mikro Recognition Award) for each tier will be reviewed by several panels of judges concurrently. TOTC finalists will be invited to present virtually before the panel of judges in English […]
Best in Customer Service Public Voting
For the “Best in Customer Service” awards, the panel of judges will shortlist the top 5 companies for public voting purposes. The public can vote for their preferred customer services provider via www.soba.com.my.
Judging Round 2 (Virtual)
Shortlisted finalists will be invited to present virtually before the panel of judges in English / BM Language.
Judging Round 3 (Physical)
Shortlisted participants will be invited to Menara Star to present physically before the panel of judges in English / BM Language. Shortlisted participants will be re-assessed by the panel of selected judges during the final presentation to determine the winner of the Malaysian Business of the Year Award. The […]
SOBA Prestige
Attendees can expect an insightful fireside chat delving into critical topics focusing on ensuring business continuity and effective scaling. Esteemed industry leaders and experts will convene to share insights, strategies, and best practices for SMEs navigating this crucial phase of growth.
