This event is exclusive to SOBA Alumni. At SOBA Connect, attendees will have the opportunity to receive valuable insights from sponsors and strategic partners, along with on-ground networking opportunities with accomplished business leaders.
Submission is open from 5 June - 10 November 2025. Download the submission kit for eligibility requirements and guidelines.
Submitting your company for SOBA 2025? Join our SOBA 2025 Submission Clinics and get step-by-step guidance on the entire submission process to ensure a smooth, hassle-free experience. Through these virtual clinics, participants will gain a clear understanding of the criteria, requirements, and best practices—maximizing their chances of recognition and success in SOBA 2025. Register here […]
SOBA LABs (Learn. Aspire. Build.) are a series of educational seminars that provide valuable business insights to participants. Attendees have the opportunity to build their skills and knowledge to grow their businesses.
SOBA LABs (Learn. Aspire. Build.) are a series of educational seminars that provide valuable business insights to participants. Attendees have the opportunity to build their skills and knowledge to grow their businesses.
SOBA Elevate is an exclusive forum for Malaysian business leaders to elevate their companies beyond current limits — optimising operations, overcoming challenges, and scaling regionally and globally. Through insights from industry experts and peers, as well as the exchange of ideas and best practices, participants gain the tools and connections needed to elevate growth and […]
First round of judging will be from 26 - 28 November. The Top of the Class Awards (“TOTC”) and Outstanding Achievement Awards (except the SOBA Mikro Recognition Award) for each tier will be reviewed by several panels of judges concurrently. TOTC finalists will be invited to present virtually before the panel of judges in English […]
For the “Best in Customer Service” awards, the panel of judges will shortlist the top 5 companies for public voting purposes. The public can vote for their preferred customer services provider via www.soba.com.my.
Shortlisted finalists will be invited to present virtually before the panel of judges in English / BM Language.
Stay up-to-date with the latest news and trends affecting the global market by Malaysia’s top business leaders.
