New this year, SOBA Elevate is a session tailored for CEOs and senior management of SMEs seeking valuable strategies and practical guidance to propel their businesses forward . Expert speakers will provide actionable insights on the challenges and solutions on the topic of the day.

SOBA Masterclass aims to deliver a transformative journey designed for entrepreneurs aiming to enhance their writing and presentation skills. Through expert-led sessions and interactive exercises, participants delve deep into the art of crafting compelling narratives and delivering impactful pitches.

SOBA Accelerator aims to help participants break through the challenges in their submissions by honing their entries to stand out and increase their chances of winning at the awards. This half-day event immerses attendees in invaluable insights and effective strategies from past SOBA winners and chief judges.

This event is exclusive to SOBA Alumni. At SOBA Connect, attendees will have the opportunity to receive valuable insights from sponsors and strategic partners, along with on-ground networking opportunities with accomplished business leaders.

First round of judging will be from 26 - 28 November. The Top of the Class Awards (“TOTC”) and Outstanding Achievement Awards (except the SOBA Mikro Recognition Award) for each tier will be reviewed by several panels of judges concurrently. TOTC finalists will be invited to present virtually before the panel of judges in English […]

Shortlisted finalists will be invited to present virtually before the panel of judges in English / BM Language.

Shortlisted participants will be invited to Menara Star to present physically before the panel of judges in English / BM Language. Shortlisted participants will be re-assessed by the panel of selected judges during the final presentation to determine the winner of the Malaysian Business of the Year Award.  The Elite Entrepreneur of the Year and […]