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SOBA Council
About SOBA COUNCIL
The SOBA Council serves as a dynamic research group focused on curating content for SOBA 2025 events that is tailored to bolster the success of small and medium-sized enterprises (SMEs) in Malaysia. Engaging in a multifaceted exchange, the panel will delve into diverse topics spanning from innovative marketing strategies to streamlined operational approaches, all aimed at enhancing SME growth and sustainability.
With an emphasis on practical insights and actionable advice, the outcome of the roundtable discussion is to meet the overarching goal of equipping SMEs with the tools and knowledge necessary to thrive in a rapidly evolving business landscape5
SOBA Ambassadors
Bryan See
Vice President
PhytoGaia Sdn Bhd
Datuk Adrian Ng
Group CEO
Mega Fortris Berhad
Elwin Goh
Founder & CEO
WYNKIDS Education Group
Mita Lim
Managing Director
Ice Holidays Sdn Bhd
Siti Noraini
CEO
Nippon Sushi
Vinnie Ang
CEO
KANIKA Malaysia Sdn Bhd
WH Leong
Advisor
PhytoGaia Sdn Bhd
SOBA Elite Judges
Ahmad Hussein Tajuddin
President
Kuala Lumpur Malay Chamber of Commerce (KLMCC)
Datin Winnie Loo
Deputy Honorary Treasurer
Branding Association of Malaysia (BAM)
Dato' Dr Teh Tai Yong
President
Malaysia Entrepreneurs’ Development Association (PUMM)
Dato’ Jennifer Ong
Deputy President
Branding Association of Malaysia (BAM)
Datuk Koong Lin Loong
Treasurer
The Associated Chinese Chambers of Commerce and Industry of Malaysia (ACCCIM)
Dato’ Vincent Choo
Deputy President
Malaysia Retail Chain Association (MRCA)
Michelle Hah
President
Branding Association of Malaysia (BAM)
SOBA Sponsors
Sean Tan
Chief Business Officer
Credit Guarantee Corporation Malaysia Berhad
Wendy Ting
Managing Director, Group Corporate & Business Banking
RHB Bank Berhad
Dato' Seri (Dr.) Michael Tio
Group CEO & Managing Director
PKT Logistics Group
How Lih Ren
Chief Business Officer
U Mobile Sdn Bhd
Jai Shankar
Deputy CEO (Export Acceleration)
MATRADE
