Star Outstanding Business Awards

"I’m truly honored to receive the SOBA Elite Entrepreneur of the Year Award. This recognition reflects the passion and dedication of my incredible team. It inspires us to continue pushing boundaries, driving innovation, and delivering value. Thank you, SOBA, for this prestigious honor."

"Winning the SOBA award was such a great honour. It showcases the work we have done, reminds us of our big picture plans, who we are, where we are going and serves as a constant reminder that good work will receive its due recognition. It is truly fulfilling being an award winner!"

"Since our first encounter with SOBA in 2018, Empire Sushi was empowered with the momentum to grow. We use SOBA's standard of outstanding businesses as a benchmark to strengthen every aspect of our company from marketing, branding, human resource, retail to customer service, and our persistence to continue innovating. "Joy begins with the right attitude" We are grateful for the recognition and will strive to do better and return stronger each year."

"SOBA is one of the most prestigious business awards, with a number of outstanding industry experts on its panel of judges. It is an honour to be an award winner and I strongly encourage you to participate as this will elevate your company to a higher level and gain greater recognition by industry peers."

Since 2021, KANIKA's journey with SOBA has been one of growth and gratitude. Winning Best in Halal Product & Service and Female Entrepreneur of the Year has validated our commitment to excellence. SOBA's credibility has boosted our brand, inspired our team, and opened new doors. I'm grateful to our team and Chairman, Mr. Philip Goey. Thank you, SOBA, for inspiring us to reach higher.

SOBA is one of the most respected awards in the country—one that money can’t buy. Competing with the best through three rigorous rounds of assessment, interviews, and presentations gives SMEs the chance to innovate and benchmark for long-term growth. Thank you, SOBA, judges, and The Star Media Group for recognising WYNKIDS as the biggest winner of 2024. This is just the beginning.

Winning four SOBA awards is a shared victory for our team. It affirms our purpose, boosts morale, and drives continuous growth. Receiving the Malaysian Business of the Year from the Deputy Prime Minister was a true honour. These awards raise our brand visibility and reflect our commitment to Halal integrity, quality products, and community impact. Thank you, SOBA — we’ll keep spreading “Healthy Life, Happy Vibes.”