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SOBA Council
About SOBA COUNCIL
The SOBA Council serves as a dynamic research group focused on curating content for SOBA 2025 events that is tailored to bolster the success of small and medium-sized enterprises (SMEs) in Malaysia. Engaging in a multifaceted exchange, the panel will delve into diverse topics spanning from innovative marketing strategies to streamlined operational approaches, all aimed at enhancing SME growth and sustainability.
With an emphasis on practical insights and actionable advice, the outcome of the roundtable discussion is to meet the overarching goal of equipping SMEs with the tools and knowledge necessary to thrive in a rapidly evolving business landscape5
SOBA Ambassadors
Datuk Adrian Ng
Group CEO
Mega Fortris Berhad
Vinnie Ang
CEO
KANIKA Malaysia Sdn Bhd
Elwin Goh
Founder & CEO
WYNKIDS Education Group
Michelle Hah
Executive Director
Fire Fighter Industry Sdn Bhd
Dr T.S. Chong
Director
DC Healthcare
Siti Noraini
CEO
Nippon Sushi
SOBA Elite Judges
Datuk Koong Lin Loong
Treasurer
The Associated Chinese Chambers of Commerce and Industry of Malaysia (ACCCIM)
Datin Winnie Loo
President
Branding Association of Malaysia (BAM)
Dato' Dr. Teh Tai Yong
President
Malaysia Entrepreneurs’ Development Association (PUMM)
Dato’ Jennifer Ong
Vice President
Branding Association of Malaysia (BAM)
Dato’ Vincent Choo
Vice President
Malaysia Retail Chain Association (MRCA)
SOBA Sponsors
Sean Tan
Chief Business Officer
Credit Guarantee Corporation Malaysia Berhad
Kelvin Chin Wen Jye
Head, SME Business Development
RHB Bank Berhad
Corinne Chieng
Head of Corporate Affairs & Strategy
PKT Logistics Group
Rajesh Awat Ram
Head of Enterprise Products
U Mobile Sdn Bhd
Remee Bin Yaakub
Senior Director of Strategic Planning Division
MATRADE
