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Star Outstanding Business Awards
About The Awards
The Star Outstanding Business Awards (SOBA) is an annual event that recognises non-listed Malaysian businesses for their contributions to the economy. Businesses are evaluated based on their operational procedures, adaptability, profitability and environmental impact.
The awards are presented in two categories: businesses with a sales turnover of below RM25 million and businesses with a sales turnover of RM25 million & above. This approach recognises both upcoming startups and established businesses — evaluating their achievements on a level playing field.
Many past SOBA winners have gone on to list on the Malaysian stock exchange. Besides encouraging local businesses to promote Malaysian products and services to the world, SOBA inspires homegrown businesses to excel beyond their established standards and contribute to a better Malaysia for all.
Key Objectives
Acknowledge exceptional contributions to the economy
Encourage local development and growth
Inspire businesses to reach greater heights
Highlight businesses that aid community growth
Showcase local businesses on the global stage
Powering Tomorrow:
Driving Sustainable Growth
The Star Outstanding Business Awards (SOBA) 2026 celebrates the spirit, resilience and ambition that define Malaysian enterprise. Guided by the theme Powering Tomorrow: Driving Sustainable Growth, SOBA honours businesses and entrepreneurs who are not only achieving success, but shaping the future of the nation.
Your success deserves to be celebrated on a national stage. More than just an award, SOBA is a mark of distinction — recognising those who lead with vision, innovate with purpose, and grow with responsibility. From emerging enterprises to industry leaders, we celebrate those who are defining the next chapter of Malaysia’s economic progress.
Where ambition meets recognition, SOBA stands as a platform to elevate your achievements, amplify your impact, and inspire the next generation of business excellence.
