What is SOBA SMEBiz

SOBA SMEBiz Webinar is an initiative by SOBA ( STAR OUTSTANDING BUSINESS AWARDS ) to the business community to assist and upscale SMEs sustainability and alleviate  business adversities stemming from COVID-19.

Past SOBA winners and associations to share updates on their area of expertise for SMEs to gain knowledge and for further discussion.

Why SOBA SMEBiz Webinar

To  address pertinent Business Continuity Issues faced by SMEs informed post COVID-19 climate.

Topic: Post Covid-19 Business Survival

Gain insight on how SMEs should restrategise for the “new normal” in the aftermath of Covid-19. Plus, learn how SMEs can benefit from the enhanced stimulus package.

  • Datuk Seri Garry Chua, President of Malaysia Retail Chain Association
  • Datuk Michael Kang, National President of SME Association of Malaysia
  • Datuk Dr. A.T. Kumararajah, Secretary General of Malaysian Associated Indian Chambers of Commerce and Industry
  • Moderator:
  • Dato Bruce Lim, Deputy Secretary General of Malaysia Retail Chain Association

Topic: Digital Commerce for Sustainability

Gain insight on the new wave of commerce strategies in response to COVID-19.

  • Mr Lim Kim Heng, Managing Director of Senheng Electric (KL) Sdn Bhd
  • Mr Eugene Teh, Chief Business Officer of DIGI
  • Moderator:
  • Mr Serm Teck Choon, President of Malaysian Digital Association

Contact Us

Star Media Group,
Menara Star, 15, Jalan 16/11,
46350 Petaling Jaya, Selangor

For enquiries, please email:

03-7967 1388 ext 1857 / 1529

(Mon - Fri, 9.00am - 5.30pm)