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Datuk Seri Wong Chun Wai
Group Managing Director/Chief Executive Officer
Star Media Group Berhad

Entrepreneurs face many challenges in today's ultra-competitive business world. There are no easy pathways for companies, whether they are startups or scale-ups. To be ahead of competitors, a company must respond well to challenges in key areas such as finance, human capital, marketing and corporate responsibility. At the same time, it must adapt to emerging trends.

The Star Outstanding Business Awards (SOBA) enables local enterprises to earn credibility and recognition in the business community. More than that, the prestigious awards encourage local enterprises to be visionary in developing and elevating their businesses in terms of exceptional growth, leadership and innovation.

This year, in keeping with the robust environment, we are introducing a new category for the awards - Best Use of Technology. A driving force in Industry 4.0, technology is a major factor in efforts to accelerate sales and services, increase efficiency and manage costs. Investment in technology adoption has to be part of any strategic business direction. This new award will test applicants on how they have leveraged on technology and integrated it in their businesses to have an edge in the marketplace.

As part of the awards' education programme, we are introducing SOBA LAB, with the aim of giving entrepreneurs opportunities to Learn, Aspire and Build. Previously known as the SOBA Learning Series, the workshops will feature panel discussions and breakout sessions on a wide range of topics pertinent to issues and challenges faced by SMEs. Participants can expect case studies and the sharing of success stories by inspiring entrepreneurs who have made their mark in their industries. I highly encourage you to sign up for SOBA LAB as there will be lots to gain. It is a good networking platform to enhance the profile of your business while you receive advice on how to develop long-term growth strategies to stay ahead.

Since its inception in 2010, SOBA has unearthed credible trailblazers in the Malaysian business community. We are proud and honoured to be part of their quest for success. At our SOBA Awards Night, we hope to discover more homegrown enterprises that excel in various areas. Having said so, our judging criteria will remain stringent as we search for businesses that truly deserve to be benchmarks for the rest..

The journey to success is never easy and it is never meant to be easy. I strongly urge you to take this as a personal challenge because consistent dedication and determination are fundamental to business success. Use your SOBA submission as an opportunity to review how far you have grown your business. With hard work and determination comes great success. And that makes the success sweet and worth struggling for.

Let's reach for the stars! I look forward to personally congratulating and celebrating with you on SOBA Awards Night. All the best!

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  • 18 May

    Announcement of SOBA 2018

  • 18 Jul

    SOBA LAB - Penang

  • 25 Jul

    SOBA LAB - Ipoh

  • 1 Aug

    SOBA LAB - Johor

  • 8 Aug

    SOBA LAB - Petaling Jaya

  • 26 Oct

    Deadline for entries / applications

  • 7 Nov

    Judging of entries

  • 17 Jan 2019

    Awards Night Ceremony

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